We can
help you Stretch
Your Advertising Budget
Copyright © Valerie Giles
Graphic Designer and Internet Entrepreneur
Small businesses
and in particular workathome businesses have a much
smaller budget than larger corporations do. For this
reason it is important that you get the most out of each
advertising dollar that is spent to promote your small
workathome business.
How you can enhance your marketing
ideas?
Ads are expensive
to run, so why not copy them and send them out as direct
mail pieces, give them to existing customers and
prospective ones, use as posters on your office wall for all to see or incorporate them into a
printed brochure or your web site. If you add technical
data to an ad it can be turned into a product sheet for
use in sales presentations.
It is important to
consider what your annual marketing strategy is going to
be. By preparing a variety of ads at different sizes and
simple text changes at the same time, these ads will
provide continuity for the marketplace throughout the
year and your design costs will be much less. This is an
important strategy that both workathome small businesses
and larger businesses should always consider. Don't
create new ads or promotions if your existing ones are
still accurate and effective. Run your ads for as long
as your customers read and react to them. Repetition is
always effective.
Don't over-present
yourself with materials that are higher end than your
company's products or services. The look and image of
your promotions should reflect your product and your
market. Materials that are too fancy for your client
base could in fact lose those clients if they feel they
can't afford services from such an expensive company.
Most of us have on occasion walked into an office,
perhaps a law firm or other professional office, and wondered
as we looked around how we can afford to pay for this
image.
Rather than
producing a brochure for every product, why not make
your marketing materials modular so that you can target
the exact piece for each client rather than every
product. As well, on this same note, print separate
price lists. Do not add prices to an expensive brochure
if the prices are apt to change more frequently. By
doing this you will not need to reprint the most
expensive pieces, just the price inserts.
And last but not
least, make sure that you pay all of your vendors on
time. You will save on carrying charges and develop a
good relationship with them. As well if you have a
history of late payment, your vendors will often charge
more up front in anticipation of this.
Contact us
NOW for a complimentary consultation.
|
