Coupon
Marketing on Business Cards
Copyright © Valerie Giles
Graphic Designer and Internet Entrepreneur
Before designing your company's business cards stop
and consider all the possible uses for that one simple
card. Although there are many business card styles
to choose from, do any of them utilize coupons? If not,
perhaps you should consider them to help meet your marketing needs.
Last year over 6.5 billion coupons, valued at nearly $4
million were redeemed by consumers, making it quite obvious
that targeted coupons can drive sales and increase consumer
loyalty. Although there are many unique benefits to coupon
marketing, a good way to start may be by having a simple
coupon on the back of your business card. Take a look at
several business cards for examples. Do any of them offer
discounts on their cards?
Once you’ve decided to get in the coupon marketing game, you
can use your
business
cards
with coupons on them to get
a feel for how your customers react to coupons. If you start
seeing a lot come in, start using coupon marketing to target
specific groups, such as a community, postal code, gender, time
frame, etc. Then track these coupons to receive instant
feedback on the success of individual promotions. Just
think, all this is possible and all it took was a simple
addition to your business cards.
Contact us
NOW for a complimentary consultation.
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