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Copyright © Valerie Giles
Graphic Designer and Internet Entrepreneur
Do you want the perfect logo that best represents your
company?
A
professional logo created by a
graphic designer costs money, but a well-designed logo
will promote your business far more successfully than one done in-house
by someone who does not have the skills needed. It will be money well
spent. Everyone has areas of expertise. Graphic design is not one that
most people possess. Leave it to the professionals.
Good design requires more than the
ability to operate software applications. Software should be used to
produce your design, but good design does not start on the computer.
In fact, during the beginning stages of design, good
designers stay away from the computer. Firstly, after discussing your
business with you, a good designer will
take the time to consider what logo or mark will best
represent your business in a
single glance. If you’ve already gone through the
process of developing a brand, you should already have
some key word descriptors that can be helpful in
building a logo or corporate identification.
Your target
market will also play a role in the type of design a
designer will develop for you. A good design always starts with pencil
and paper, after which the computer will be employed. The best programs used are professional
illustration programs such as Adobe Illustrator or CorelDRAW.
The designer will make
sure you build a logo that looks good in black and
white, as it will need to communicate effectively
without colour.
Even though your design starts in black and white,
the designer will think ahead
to the coloured version as well. We need to think about
the many ways it may be displayed and consider what
colour works best and how it can be made as flexible as
possible.
A simple, distinctive and unique
logo that works in both black and white and in colour across many media,
in both print and online is the logo that you are looking for.
Contact us
NOW for a complimentary consultation.
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