catalogs: important sales tools

Make your catalogs work for you.

Catalogs are used for product sales. Because of the large number of pages, the designer must be able to keep them together logistically through the use of consistent design elements.

Unlike brochures, catalogs require all the information that a buyer is looking for. A brochure can hit on the important items, but a catalog needs:

• photos,
• descriptions,
• product numbering,
• price,
• quantity discount information,
• colours,
• sizes,
• shipping and,
• return policies to name just a few.

Because of this, a lot of care needs to be given in producing an effective piece.

Often several revisions must be done by a number of people to ensure that nothing has been missed and that all information is correct. If this step is not done thoroughly, costly print jobs may be the result.

	DCD Design & Manufacturing Ltd. The catalog is very technical and contains many measurements, descriptions and line art drawings. It requires the designer manage it through the printing stage.	view
	Chewter's Chocolates This catalog is used by sales representatives to sell the Chewters line of promotional products to retailers and restaurants.	view
	d2con This catalog is also very technical in nature, being an engineering supply company.	view

Contact the experts at Creative Expressions to help you design an effective product catalog.